THE HOMETOWN CO.
Official BAI Affiliate Partner

Quality embroidery starts with the right tools.

THE HOMETOWN CO. specializes in custom hats and headwear, and we run a BAI Vision in our shop every day. As an official BAI affiliate partner, customers who purchase through our link or use our code can receive $200 off select machinery.

Affiliate code: US00IAA8151

BAI THE VISION single-head embroidery machine

Our embroidery services

Hats and headwear are our specialty. From single custom pieces to bulk B2B orders, we bring your designs to life with care and precision.

Custom Hats & Headwear
Snapbacks, truckers, dad hats, and beanies embroidered with your logo or custom design.
Personalized Gifts
One-of-a-kind hats and headwear for birthdays, weddings, teams, and special occasions.
B2B & Bulk Orders
Reliable, repeatable stitching for businesses, brands, teams, and resellers who need volume.
Design Consulting
We help you choose the right file, thread, and placement for clean, professional results on caps.

Our work

A few recent caps stitched in our shop — custom logos, puff embroidery, and team headwear.

Duck camo trucker hat with embroidered Hometown Outfitters feather logo
White and red snapback with 3D puff embroidered Crawler script
Red and white rope trucker hat with Allatoona Lake Days embroidery
Camo and black trucker hat with red SP monogram embroidery
White and black flat bill hat with EP monogram embroidery
White and red performance cap with PC puff embroidered monogram
Jason, owner and founder of The Hometown Co., wearing a custom embroidered hat in front of the shop

Quality embroidery starts with the right tools — and a willingness to learn.

— Jason, The Hometown Co.

Owner & Founder

Meet Jason

Jason started The Hometown Co. with a focus on custom hats and headwear — and a belief that quality embroidery starts with the right equipment. He runs a BAI Vision in the shop every day, producing everything from one-off custom caps to bulk B2B orders.

As an official BAI affiliate partner, Jason shares real-world embroidery experience, machine tips, and honest recommendations to help others build their own embroidery business.

Official BAI Affiliate Partner

Why we partner with BAI

BAI builds reliable, user-friendly embroidery machines and offers a complete range of consumables — thread, bobbins, stabilizer, needles, hoops, and more. We run a BAI Vision in our own shop for custom hats every day. As an official BAI affiliate partner, customers who purchase through our affiliate link or use our code can receive the current machine discount.

Exclusive savings$200 offselect BAI embroidery machines

Learn embroidery with us

We don't just use our equipment—we share what we're learning along the way. Follow The Hometown Co. for real-world embroidery content focused on hats, production, troubleshooting, and building a small embroidery business.

BAI Vision Setup & Tutorials
Learn more about the BAI Vision and how we use our single-head machine in our shop.
Hat Embroidery Tips
Hooping, placement, structured caps, flat embroidery, 3D puff, and lessons we've learned producing custom headwear.
Embroidery Troubleshooting
Thread breaks, nesting, broken needles, tension issues, and other real-world problems that come with running an embroidery machine.
Building an Embroidery Business
Follow our experience using a single-head commercial embroidery machine to produce actual customer orders and grow The Hometown Co.

Follow The Hometown Co.

See the BAI Vision in action, follow real customer projects, learn from our successes and mistakes, and see what it's actually like building an embroidery business.

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BAI embroidery machines

The Vision is the machine we run in our own shop. The other models below are additional BAI options worth considering. Every link applies our affiliate discount.

BAI THE VISION single-head embroidery machineThe machine we use
$200 off machinery
THE VISION

The machine we use at The Hometown Co.

The BAI Vision is the single-head embroidery machine currently running in our shop and the machine you'll see throughout our embroidery content. We specialize heavily in custom hats and use the Vision for our day-to-day embroidery production, including flat embroidery and 3D puff. If you're looking to start or grow a small embroidery business with a single-head commercial machine, this is the BAI machine we can speak about from our own hands-on experience.
BAI THE MIRROR compact embroidery machine
$200 off machinery
THE MIRROR
A compact, mirror-style embroidery machine offered by BAI — an additional option for small studios and home-based businesses getting started.
BAI THE VISION 2Heads dual-head embroidery machine
$200 off machinery
THE VISION 2Heads
BAI's dual-head configuration doubles output — an additional option for growing shops that need more speed as order volume increases.

Consumables & hoops

Stock up on the essentials. Each category links directly to the BAI store with our affiliate code applied.

Thread

Vibrant, colorfast embroidery thread for every project.

Bobbin

Reliable bobbins that keep your machine running smoothly.

Stabilizer

The right backing for crisp, professional results.

Needle

Precision needles designed for clean, consistent stitches.

Hoop

Standard hoops in sizes to fit your most common projects.

MightyHoop

Strong magnetic hoops for fast, secure garment placement.

Bundle

Curated supply bundles to stock your shop and save.

Browse the full BAI store

Use our site-wide affiliate link to explore machines, supplies, and accessories — the discount and affiliate support are automatically applied at checkout.

Affiliate code: US00IAA8151